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Logo Design Agency in Canada

Elevate your brand’s presence with an iconic logo crafted by our expert designers at Maverixt, your go-to logo design agency. We specialize in creating strategic visual identities that resonate with customers and embody your brand’s vision. Let’s collaborate to forge a captivating logo that solidifies your brand’s recognition and influence in the market

Logo Design Portfolio

View the enriched portfolio of Maverixt, a dedicated logo design agency, where we exhibit custom logos meticulously created for a diverse clientele across numerous industries. Our crafted logos are uniquely tailored, echoing each brand’s distinct identity and target market. Our logo design portfolio splendidly showcases this vast spectrum of customization, allowing you to browse by design type or industry for inspiration and a glimpse of our creative prowess.

Importance of Professional Logo Design Agency

A logo is one of the most valuable assets for any business, and choosing the right logo design agency is crucial in this regard. The logo acts as the face of your brand, often creating the first impression on potential customers. By investing in a professional logo design crafted by a specialized agency, you are investing in building substantial brand recognition and forging a powerful connection with your audience.


Your logo is key for building brand knowledge. It encompasses the name, look, and concrete characteristics associated with your company. A strong logo makes your business memorable and recognizable. It should clearly communicate what you do and the experience you provide to customers.


In addition to visual recognition, your logo also influences brand experience. This includes direct interactions and word-of-mouth. A polished, professional logo design enhances positive brand experiences. It makes customers more likely to perceive your company as high-quality, reliable, and trustworthy.


A thoughtfully designed logo triggers an emotional response. It generates good feelings that become associated with your brand in customers’ minds. Whether your logo elicits excitement, professionalism, fun, or luxury, use design strategically to inspire the desired emotional response.


Types of Logo Design

When choosing a type of logo to create your brand identity at a logo design agency, there are many styles to consider. The chosen logo style should seamlessly align with your brand personality and objectives, ensuring that it resonates well with your audience and effectively communicates your brand’s ethos and values. At our logo design agency, we specialize in crafting logos that perfectly embody your brand’s unique essence and help achieve your goals.

Wordmark Logo

A wordmark or logotype logo consists solely of the company name rendered in a unique font and style. This logo type depends on typography to make an impact.

Wordmark logos instantly communicate name recognition since they prominently feature the business name. The focus is on stylizing the name in an eye-catching, branded way. Companies often use customized lettering to make their wordmark stand out.

Wordmark logos are versatile and scalable, able to be used at any size. Even on tiny spaces, the branded name remains identifiable. This makes them suitable for diverse branding needs.

Famous examples of effective wordmark logos include Sony, Coca-Cola, and IBM.

Lettermark Logo

A lettermark logo features a brand’s initials in a creative, stylistic arrangement. The visual emphasis is solely on the letters rather than full name.

Lettermark logos are bold and distinctive. They allow established brands to achieve instant recognition through their monogrammed initials. Using just initials can also add an air of mystique.

Lettermark logos work best for companies who have already built strong name awareness. The initials act as a visual shorthand that customers can instantly identify. Think of brands like HBO, CNN, and ESPN who successfully use lettermark logos.

Pictorial Mark Logo

A pictorial mark logo uses an illustrative symbol or character to represent a brand instead of text. For example, the Apple logo depicts an apple with a bite taken out.

Pictorial logo marks are eye-catching because of their graphic visual impact. They also transcend language barriers, since symbols are recognizable to all cultures.

The downside is that pictorial marks can sometimes be limiting. Companies may outgrow an overly literal image that no longer represents their expanding mission. But when done right, pictorial logos capture customers’ attention while directly communicating what the brand represents.

Abstract Mark Logo

An abstract logo mark relies on geometric shapes, lines, patterns, and other non-literal visuals to symbolically represent a brand.

Abstract marks are distinctive and thought-provoking. Simple yet stylistic shapes and symbols create an artistic, conceptual logo. Combining several shapes can result in a new symbolic meaning.

This ambiguity also allows customers to interpret meanings that resonate personally. Abstract marks flexibly convey ideas while allowing some mystery.

Some examples of abstract logo marks include Pepsi, Adidas, and Nike’s famous “swoosh” design.

Mascot Logo

A mascot logo features an illustrated cartoon character that embodies the brand personality. This character becomes the face of the company across branding and marketing materials.

Mascot logos have a friendly, approachable feel. They are especially common in food, retail, and service industries aiming to be relatable. Mascots also present fun storytelling opportunities.

However, poor execution can make mascot logos childish instead of friendly. And complex character illustrations may not be versatile across brand applications. When done right though, mascots like KFC’s Colonel or Pillsbury’s Doughboy capture fans’ hearts.

Combination Logo

A combination logo merges both text and visuals together. This allows companies to balance the direct messaging of wordmarks with the aesthetic appeal of pictorial marks.

Combination logos feature graphic marks alongside logotypes. The graphics amplify the brand personality communicated through the text. Burger King, Doritos, and Lacoste all use iconic combination logos.

There is no universally superior type of logo. Consider your brand values, personality, goals, and target audience when selecting the logo style that best fits your needs.

Emblem Logos

Emblem logos feature a symbol or pictorial representation contained within a geometric shape like a circle, rectangle, or triangle. This creates a badge-like logo.

Emblem logo designs often have a traditional, official feel to them. Enclosing symbols within shapes in this way dates back centuries. Today, emblem logos convey heritage and expertise.

The geometric shapes and composition provide structure, allowing detail and flair within the emblem. Customizing the pictorial emblem and outer shape allows uniqueness while retaining familiarity.

Companies like Harley-Davidson, Starbucks, and MasterCard use customized emblem-style logos to make a formal yet approachable impression.

Dynamic Logos

Dynamic logos can subtly change and adapt to different contexts. Motion, interactivity, or responsiveness allows dynamic logos to transform in response to outside factors.

For example, logos may change depending on:

  • Time of day
  • Weather
  • Website activity
  • Sound
  • Location

This variability makes dynamic logos more intriguing and engaging. Motion especially helps them stand out in digital environments. Used judiciously, shifts and changes can emphasize different brand attributes.

Creating too much movement risks being distracting though. Dynamic logos work best for brands embracing flux, adaptability, and technology.

Letterform Logos

Letterform logos spotlight a single letter or small series of letters to visually represent a brand. This allows communicative meaning through letters beyond just spelling a name.

Creative associations give a single letterform logo thematic depth. For example, travel company JetBlue focuses on a blue “J” in their branding. Letterforms naturally align with initials but can represent any term.

Letterform logos have a minimalist look that keeps the focus on shape and color. But this also means they depend more on repetition and usage for recognition. Distinctive designs that creatively link to brand concepts are key.

Logo Design Agency Process

Designing a logo is both an art and a science. Follow these steps for an effective logo design process:

Design Brief

Start by developing a design brief. Identify your brand values, personality, customers, and style preferences. This brief informs the logo design strategy.


Conduct research focused on your industry, competitors, and target audience. Discover which styles resonate and which are overplayed.


Begin sketching ideas and visual metaphors inspired by your brief and findings. Brainstorm freely without judgment to generate creative design possibilities.


Refine the most promising logo ideas from your brainstorm. Improve them through iterations, ensuring brand alignment.


Present a selection of 3-5 refined logo designs. Discuss with stakeholders and choose which option(s) to pursue further.


Gather feedback from key stakeholders. Consider how customers and employees respond as well. Use this input to finalize the logo.


Finalize logo details including colors, fonts, exact sizing, file formats, and usage guidelines. Complete any last refinements needed.

Simple Steps to a Perfect Logo

Achieving the perfect logo for your brand does not need to be complicated. Let us guide you through a simplified logo design process:

Connect with Us

Get started by connecting with our logo design team. We want to hear about your company, goals, and vision. This background allows us to craft designs directly tailored for you.

Discuss Your Requirements

Next, we discuss your requirements in more depth. What industry are you in? What do you want to communicate? We use this exchange to formulate a design plan.

Finalize the Concept

Lastly, we present logo concepts, gather your feedback, and finalize the design. We work through as many iterations as needed to achieve your ideal logo.

Why Choose Us

We help companies craft professional, polished logos that become the cornerstone of their brand identity. Here are a few key reasons to choose us as your logo design partner:

Professional Logo Designers

Our team is comprised of highly skilled logo designers with years of experience creating successful brand marks. We stay on top of current design trends and principles.

100% Satisfaction Guarantee

We stand behind our work and guarantee your satisfaction. We will work with you to revisions until you are completely happy with your custom logo design.

Unique Logos

No templates or cookie-cutter designs here. We approach each project as a blank slate, designing a one-of-a-kind logo tailored to you.

Dedicated Custom Support

We are available to guide you through the full logo design process, addressing your questions and concerns along the way.

Use of Color in Logos

Color is an extremely impactful design element for logos. The right colors can enhance brand recognition, set the right tone, and trigger emotional responses. Follow these best practices when incorporating color into your professional logo design.

Best Colours for a Logo Design

When choosing colors for your logo, simplicity is key. Limit your palette to one or two colors for the strongest visual impact. Some of the best logo colors to consider include:

Blue - Evokes trust, security, and professionalism. Blue has a calming effect. Blue logos are widely used by financial, tech, and medical sectors.

Red - Stimulates excitement and conveys bold energy. Red commands attention and is perfect for action-oriented brands.

Green - Represents natural, fresh, and organic qualities. Green logos feel laidback and environmental. Retail, gardening, and food brands often use green.

Purple - Sophisticated and creative. Purple logos feel polished while still being artistic. Commonly used in beauty and photography industries.

Orange - Friendly, energetic, and fun. Orange logos express vibrancy and approachability. Hospitality and leisure brands lean on orange tones.

Black - Communicates power and sophistication. Black logos are polished and authoritative. Luxury, high-end brands like black's elegance.

Color Psychology in Logo Design

Research shows colors trigger consistent psychological associations and moods. Leverage this color psychology knowledge when designing your logo.

For example, red stimulates appetite and is frequently used in food company logos. Blue promotes feelings of trust and security, ideal for medical and financial sectors. Everyone perceives color a bit differently, but overall patterns emerge.

Conduct competitors analysis to see which colors your industry favors. Then select hues that intuitively reinforce your desired brand personality. Just be sure to test logo colors with your target demographic as well.

Purposeful color choices in your logo design helps craft the right customer impressions. So make selections based on strategy rather than just personal preference.

Logo Design Aesthetics

Along with color, aesthetic elements like shape, space, font, and line contribute to logo design appeal. Follow these principles:

Keep It Simple

Prioritize simplicity in your logo visuals. Clean, sparse designs are memorable and flexible across uses.

Use Negative Space

Leverage negative space (empty areas) to your advantage. Space helps guide the viewer’s eye and makes important elements stand out.

Complementary Fonts

Choose complementary fonts for logotype portions. Mixing serif and sans serifs can achieve visual interest.

Strategic Shapes

Use shapes that intuitively communicate your brand identity. For example, organic shapes feel friendly and approachable.

Consistent Lines

Unify logo elements with consistent stroke weight on lines and outlines. This consistency results in a polished look.

Industries We Serve

We have produced successful logo designs spanning many different industries. Here is a sampling of industries we regularly serve with our logo design services:

  • Accounting and Finance
  • Architecture
  • Arts and Entertainment
  • Beauty and Cosmetics
  • Business Consulting
  • Construction
  • Education
  • Engineering
  • Food and Beverage
  • Healthcare
  • Hospitality
  • Insurance
  • Landscaping
  • Legal
  • Marketing
  • Non-Profit
  • Real Estate
  • Retail
  • Sports
  • Technology
  • Travel

Our designers have experience capturing the essence of diverse industries through tailored logo designs. We work closely with you to reflect your precise market segment and specialization.

FAQs Related to SEO

How long does the logo design process take?

Our standard process takes 1-2 weeks from initial consultation to final files. Fast-track options are available for those needing a logo in 3-5 days.

Can I provide input and feedback during the design process?

Absolutely. We welcome collaboration and feedback throughout. This ensures the end result matches your vision.

How many revisions or design tweaks are included?

Our standard Silver and Gold packages include multiple rounds of revisions. Additional tweaks can be added if desired.

Do you offer other branding and marketing services?

Yes, in addition to logo design we provide web design, social media, SEO, branding guidelines, and more. We can coordinate logo designs with these services.

What file formats do you provide?

We supply your final logo in high resolution JPG/PNG, vector EPS/AI/PDF, and any other format you need.

Do you register trademarks?

Trademark registration is optional but we can provide assistance. Protection is included in some premium packages.

What if I need other custom branding work?

From business cards to signage, we have expanded capabilities for branded marketing materials. Just ask!

What Experts Say About Logo Design

“A logo is less important than the product it signifies; what it means is more important than what it looks like.”

Paul Rand, Graphic Designer

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser, Graphic Designer

“Your brand identity starts with a logo. If you can get a memorable, unique and identifiable logo design for your startup then you have taken the first step towards building a brand for the long term.”

Zaheer Dodhia, CEO LogoDesign.net

You need a strong logo to build your brand. Let’s talk about your company and start designing an iconic and strategic logo to represent your business. We offer complimentary consultations to new clients and can provide ideas specific to your industry. Get in touch today to start crafting your custom-designed logo!

Our Achievements 

When we say we are the #1 in the industry, We mean it!